Swn yr Afon (“We”) commit ourselves to protecting and respecting your privacy and complying with all laws including the GDPR (General Data Protection Regulations).
Information We May Collect From You
We may collect and process the following data about you:
Any information that you provide by filling in forms on our website or at Swn yr Afon This may include requests for information or subscribing to any service offered by us
We may keep a record of any correspondence if you should contact us
Details of the resources you access and of your visits to our website
Personal details including name & address
Your likes and dislikes / customer preferences
If you book a room via a third party travel agent or website, we may receive information about you from them.
IP Addresses and Cookies
We may collect information about your computer; this is statistical data concerning your browsing actions and does not identify you individually. This information includes your IP address where available, operating system and browser type.
We may also collect information about your general internet usage using cookie files stored on the hard drive of all computers. The cookies contain valuable information that is transferred to your computer's hard drive. In collecting this information we are able to improve our site and deliver a better and more personalised service.
You can refuse to accept cookies but note that in doing this, you may be unable to access certain parts of our site. You can do this by activating the setting on your browser which allows you to refuse the setting.
Where We Store Your Personal Data
Password and firewall protection is used for all computer records kept on site. Any paperwork containing personal details is shredded once no longer needed. We are required to keep some paperwork for a number of years by law.
Uses Made of the Information
We use the information held about you in the following ways:
To notify you of any changes to our service
To ensure that the content of our site is presented in the most effective manner for you and your computer
Where you have consented to be contacted, to provide you with the information, products and services requested from us or in the event that we feel will be of interest to you
To allow you to participate in interactive features of our service, should you choose to do so
In allowing ourselves to carry out our obligations concerning any contracts entered into between you and us - ie in relation to your stay with us. This may include emailing you, calling or texting you regarding your booking with us.
We may also use your data to inform you and provide information on goods and services that may be of interest to you (if you have opted in or requested to be kept up to date). If at any time you no longer want your data used in this way you can decline any future emails from us by clicking on the "unsubscribe" link at the bottom of any such emails, or alternatively write to us at the address at the bottom of this page.
Our VIP mailing list can also be joined on request or by completing a form on this website. All subscribers have requested to be kept informed by Swn yr Afon
Your likes and dislikes / customer preferences may be used in order to improve our future customer service to you.
We respect your privacy and will not share your data with any third parties except as described in the next section.
We do not collect sensitive personal data (such as racial or ethnic origin, nationality, political opinions, religious beliefs, etc) unless it is volunteered by you.
Disclosure of Your Information
We may disclose your personal information to third parties:
To the prospective buyer or seller of any business or assets in the event that we sell or buy
We do not pass information to any third party for marketing purposes.
From time to time our site may contain links to and from the websites of our partner networks, advertisers and affiliates. If you visit any of these sites please note that they have their own privacy policies and you should check these before submitting any personal data. We cannot accept any responsibility or liability for these policies.
If your bedroom contains an Amazon Echo Dot, what you say to it after "waking" it will be recorded by Amazon in order to answer your question. It is constantly listening for the trigger phrase "Alexa". If you prefer that the Echo Dot not listen at all, it can be muted or removed from the power. It's associated services will then no-longer be available.
Third Party Bookings
Credit Card Details
If you make a reservation with us via our website, you will be asked to enter your credit/debit card details to confirm your booking. This takes place on a secure server hosted by our partner The Booking Button who are PCI DSS Compliant, where your card details are safely encrypted and stored for a maximum of 7 days after your booking takes place. The card details may be accessed by us via a secure encrypted link for use in the event of cancellation/no show. We also charge a deposit or may pre-authorise the card provided to confirm its validity and availability of funds. However, no further charges will be made to your card without your prior notification (unless specified in our Terms & Conditions, e.g. an advance purchase rate). We do not store your credit card details locally.
Access to Information
You can exercise the right to access any information we hold about you. Any request must be requested in writing and will be handled within the statutory 30 days.
(Sorry! It's lots of legal jargon but we have to include it by law!)